Product Marketing Manager


United Kingdom Remote Only

Full time

Product Marketing


Mar 14

About the Job

Please note that we’re a remote-first company offering the flexibility to work remotely within the country advertised.

At Bitrise, we’re improving how mobile products are developed and deployed for thousands of customers around the world. We’re product-led through and through: many of our customers signed up, evaluated, and purchased Bitrise unassisted. And continue to grow organically with us.

We’re looking for a Product Marketing Manager with experience in developer tooling to develop, drive, and iterate on GTM processes, strategies, and execution across the entire customer journey. This means working cross-functionally with Product, Marketing, Sales, and Customer Success to create and evolve compelling and descriptive ICPs, personas, positioning, and messaging that create new demand and cohesion across the customer lifecycle.

Along the way, you’ll experience tremendous growth in the company, customers, and your personal career, as you develop a deep - and marketable - understanding of the particular context we operate in: rapidly scaling business-critical PLG developer tooling, mobile engineering, and all the quirks and peculiarities associated with that.

Job Responsibilities

  • Establish a convincing point of view built on a deep understanding of Bitrise’s audiences, markets, products and competitive landscape
  • Articulate that point of view with compelling messaging that drives understanding and action across internal and external audiences
  • Work alongside Sales Enablement to land key messaging and content for internal teams
  • Develop and lead Go-To-Market (GTM) initiatives to meet cross business strategies and goals
  • Partner with cross-functional teams to inform product development and drive product launches and the adoption of Bitrise’s solutions
  • Support your colleagues in other PMM activities as necessary, such as launch planning and execution, content creation and distribution, customer segmentation, and others
  • Experiment, make mistakes, learn from them, and improve

Your key challenges, measures and outcomes in the first 6 – 12 months:

  • Gain a deep understanding of our product, value proposition and customer needs
  • Partner up with multiple Product Value Streams and partner with Product Managers to develop Go-to-Market strategies for new product introductions
  • Collaborate with GTM stakeholders to improve our messaging and deploy and improve associated content
  • Set goals and track organic traffic and conversion as well as product/feature adoption metrics as a measure of success for the various GTM campaigns you deploy

Skills & Experience

  • Have more than three years of experience in high impact B2B software solutions, with a focus on developer, product, and tech-savvy personas from individual contributor to senior management
  • Have demonstrable value and outcome-driven product and solution marketing experience
  • Planned and delivered with high-velocity new product/feature introductions (cadenced product releases) that incorporate concurrent themes/use cases (typically complex SaaS offerings)
  • Have achieved demonstrable results by cross-functional collaboration with Product Management, Pre/Post Sales, Customer Success, Engineering and broader Marketing teams (DevRel, DemandGen, Comms in particular)
  • Have created and delivered sales enablement strategies and materials that have positively impacted revenue
  • Convey a deep understanding of modern software, I/PaaS, and DevOps products with technical acumen
  • Can quickly absorb detailed, complex technical concepts and can synthesize into simple, impactful messages for technical and business audiences - you will need to be comfortable having conversations with highly technical colleagues about highly technical topics and then turn those into impactful marketing
  • Experience working in a rapidly scaling organization
  • Experience and understanding of mobile tools and processes
  • Experience influencing product roadmaps and senior stakeholders

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Mobile DevOps and Continuous Integration & Delivery for faster, better and more efficient app development