Senior Manager Product Marketing (Platform & Partner Ecosystem)


Amsterdam, North Holland, Netherlands

Full time

Product Marketing

APIs Marketing

Mar 2

About the Job

This is an exciting opportunity to join the Platform and Ecosystem team and make an immediate impact in a rapidly growing organization. The role is based in our Amsterdam or NY hub, and we look for talent that wants to be part of these local, collaborative communities.

As the Senior Manager Product Marketing (Platform & Partner Ecosystem) you will define and complete the go-to-market strategy for Miro’s Developer Platform and drive the growth and success of our developer ecosystem community.

To be successful in this role, you’ll need a passion for working with and understanding the needs of different developer audiences and taking the platform to market. You must be a strong collaborator that is comfortable working with internal customers across Product, Engineering, Developer Relations, Marketing, Partnerships and external developers, partners, and customers. You will have familiarity with building platform flywheels that requires the success of both the builders on the platform and the end-users.

Job Responsibilities

  • Lead the successful roll-out of a Miro Partner Ecosystem Program including alignment with technology partners and consultant partners
  • Conceive and deliver programmatic requirements and benefits to drive engagement and growth of the Miro Partner Ecosystem
  • Oversee the training, certification and, field readiness and enablement of partners to upskill their organizations and drive successful customer engagements
  • Co-create and curate content and resources from our partners and help the market capitalize on the value of visual collaboration
  • Lead go-to-market strategy for the Miro Developer Platform, including conducting primary and secondary market research, and develop internal and external messaging that translates the technical capabilities of the platform into business value for developers, partners, and enterprise customers
  • Drive acquisition and engagement in our developer ecosystem through new feature launch activities, customer and developer enablement, and planning developer campaigns, hackathons, and events
  • Enable developers building their apps through educational and enablement content
  • Partner with DevRel in creation of assets that excite and educate developer to build apps Establish and lead strategic marketing partnerships with leaders in critical technology spaces that position Miro as the visual collaboration choice
  • Partner up with rest of product and marketing groups to drive app discoverability and adoption
  • Lead a team and coordinate workloads and prioritization, while reporting into the Head of Platform and Enterprise

Skills & Experience

  • 7+ years of relevant experience in developer marketing, including user research, crafting positioning/messaging that resonates with technical audience, building developer-specific marketing strategies, and methods of measuring success
  • Strong background of achieving success in taking platforms to market
  • Passionate about complex technical concepts such as APIs, SDKs, and other relevant developer tools
  • Validated interpersonal and communication skills; ability to formulate and articulate business value, empathize with technical audiences
  • You feel confident in developing and managing relationships with developers and partners
  • Strong listening skills and storytelling to translate the needs of developer audiences, craft compelling narratives and build messaging frameworks
  • Capacity to accel in a high-growth, distributed team environment
  • Ability to think strategically and implement tactically
  • Proactive approach - focus on impact and make it happen
  • Strong x-functional collaboration skills
  • Top-tier people manager

Job Benefits

  • Competitive Equity package
  • Medical Insurance coverage
  • Travel allowance for your commute
  • Lunch, snacks and drinks provided
  • Allowance to facilitate remote working during WFH period
  • Weekly team activities (even virtually) to keep the spirits high
  • Opportunity to work for a truly global team
  • Inspiring workplace in the heart of Amsterdam

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