Senior Product Marketing Manager


United States Remote Only

Full time

$120-186.5k (annually)

Product Marketing


Feb 22

About the Job

We’re looking for a Senior Product Marketing Manager to drive Netlify’s product story and help developers and businesses understand the value of Netlify products. You’ll do this by delivering the right content at each stage of the customer’s adoption journey, by equipping sales with the right stories and talking points, and by evolving the product brand through launches.

Product marketing is a highly strategic function at Netlify, where you’ll collaborate on go-to-market across Product, Sales, and Marketing. You’ll track success against shared goals, report on progress and learnings along the way, and constantly look for creative ways to improve. You thrive in a small, nimble environment and have a quick start mentality — able to get to MVP fast and adapt to changes with ease.

You’re a Product Marketer who has a passion for understanding how and why customers use a product. As a natural storyteller, you can easily translate that knowledge into compelling positioning and content. You’re comfortable designing big bold product launches and then leading the entire company to execute against a plan. As a skilled writer, you’re obsessed with creating content that breaks through the noise and simplifies technical complexity.

Job Responsibilities

Here are some of the things you'll get to work on and learn about as part of this job:

  • Product positioning - Spend time with customers so that you can craft the best positioning for Netlify’s products. Know their business, jobs to be done, software development stack, and workflows. Empathize with the problems they experience and what motivates them. Then teach this to the rest of Netlify and use it to inform your positioning.
  • Content strategy and creation - Learn how Netlify customers adopt the platform, identify where content is needed to help them move faster, and then produce that content. Work with the rest of the sales and marketing teams to maximize distribution of this content through appropriate channels and measure results.
  • Product launches - Launch products and features to market. Work with product, sales, and marketing to develop a strategy, align the company on a plan, and then take the reins and manage the entire effort.
  • Sales enablement - Work with sales managers to develop and execute an enablement plan. Then build the pitch decks, product training, and customer-facing content that sales needs to educate our customers.

Skills & Experience

  • You have a 5-7 years or more of product marketing experience under your belt
  • You have a background in development— maybe it was a 15-week software engineering bootcamp, or you picked up coding for fun on weekends, or you have a CS degree.
  • You enjoy writing and can point to some work you’re proud of.
  • You're a natural storyteller and an excellent communicator who easily explains complex technical concepts with examples, analogies, and stories.
  • You're a detail-oriented project manager that not only builds the strategy for projects such as product launches and content initiatives, but also works across the organization to get it done.

We aren’t stuck on hard and fast requirements - everyone is different. We are looking for you to demonstrate whether you have the core attributes of a great product marketer.

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