Senior Marketing Manager


New York, NY, USA Remote

Full time

Developer Marketing

Blockchain Marketing

Feb 15

About the Job

Are you an execution oriented marketing generalist, ready to take on a big challenge of driving marketing for an exciting web3 project? Do you have experience working on early stage developer facing projects? Do you have big ideas about how to put community and ecosystem at the center of marketing and growth? If so, you should consider joining Livepeer as our senior marketing manager.

Livepeer is the leading video layer in the web3 stack - powered by an open protocol, open source software, and a global community of node operators and contributors. We are an engineering centric team, focused on creating innovative and disruptive technology in an emerging industry. Livepeer’s decentralized video streaming infrastructure is used by applications across different verticals.

This is an incredible opportunity for someone with a deep passion and perspective on the impact that blockchain can deliver to innovative video use cases across social media, creator monetization, and video in general. Join a project that has been live for five years, has great investors, an exceptional team, and a token with real usage. Be part of something that is causing real world impact.

Livepeer is looking for a senior marketing manager who can take the lead on execution across many areas. You will report to the founder/CEO and collaborate closely with product leaders, developer relations, and ecosystem growth teams to drive initiatives across community, social, events, product marketing, content, and sales enablement. You will have a discretionary budget to apply to campaigns, events, and strategies here, including leveraging external resources where necessary - but this is not a team-building role initially, and you’ll be expected to be the primary executor in collaboration with the cross functional teams. 

Job Responsibilities

  • Lead the execution of marketing programs from start to finish, collaborating with internal and external teams
  • Manage social media execution, largely through Twitter, sourcing content from the internal teams and wider community
  • Community management through Discord
  • Maintain and execute a content calendar across owned and external channels
  • Monitor, amplify, and drive community contribution across various project verticals
  • Work with the go to market team to run product marketing campaigns in order to test product hypothesis and gain valuable insights that contribute to an early stage product-market-fit search process
  • Execute Livepeer’s global events strategy in collaboration with project leadership, ecosystem growth, and community
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to inform successful go to market strategies with leadership
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategy
  • Collaborate with other companies and projects in the video and web3 industries to build a thriving ecosystem
  • Support go to market with sales enablement asset creation

Skills & Experience

  • Obsession with Livepeer’s target market - blockchain connected video applications across the social media and creator centric use cases. You want to see web3 deliver tremendous impact in these categories, and are obsessed with helping Livepeer enable this impact.
  • Deep understanding and enthusiasm for the web3 space.
  • Experience working in or participating personally in web3 communities, including perspective on what makes a thriving and healthy community / ecosystem.
  • At least 4 years of experience in marketing in early stage technical startups - bonus if you have experience in decentralized tech or open source developer facing projects.
  • Versatile, done-it-all, experience where you are not scared of getting your hands dirty executing across many different marketing categories. If you haven’t done something before, you have confidence you’ll figure it out.
  • Experience creating marketing plans and campaigns with clear objectives.
  • Experience managing campaigns across multiple channels and audiences.
  • Experience developing and presenting post-mortems about campaigns and identifying areas of improvement and opportunity.
  • Experience executing in-person and online events
  • Excellent written and verbal communication skills.
  • Strong project management, multitasking, and decision-making skills.
  • Metrics-driven marketing mind with an eye for creativity.
  • Experience with marketing automation and CRM tools.

Application Process

  • Here is what to expect during the application process:
  • Initial Conversation (30 mins)
  • First Round Interview (45 mins)
  • Take Home Assignment (2 hours)
  • Second Round Interviews (3-4) (45 mins each)
  • Reference Checks

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