Director of Product Marketing


Boston, MA, USA

Full time

Product Marketing



Nov 9

About the Job

How secure is the App you just downloaded onto your mobile device? Guardsquare is the recognized leader in mobile application security and is seeing significant growth. This is a unique opportunity to join this critical and growing market. If you are passionate about technology, enjoy developing technical content, and want to join a fast-paced global organization, Guardsquare is the place for you. As part of the growing product marketing team, you will be developing and executing our content and messaging strategy that directly impacts the company’s success.

Guardsquare is based in Leuven (Belgium) with offices in Gent (Belgium), Boston (USA) and Munich (Germany).

Job Responsibilities

  • Develop messaging and positioning for Guardsquare’s market leading products to experienced and knowledgeable mobile application developers.
  • Develop and execute the content strategy to educate and build awareness of our product portfolio amongst mobile application developers and security professionals.
  • Develop a deep understanding of market problems and be able to communicate how our products address them.  
  • Work with the extended GTM team to create content required for demand generation and awareness campaigns. 
  • Develop sales collateral focused on the different stages of the buyer’s journey. Including sales plays and required content to support customer and industry focused campaigns.
  • Collaborate with Product Management to drive product awareness and adoption,
  • Effectively communicate internally relevant insights and key takeaways of industry news , events, analyst reports and social media activity.
  • Develop deep knowledge of buyer personas
  • Support PR and AR initiatives to increase awareness among our target audiences

Skills & Experience

  • 5+ years of experience in a PMM, content marketing, or similar B2B technology marketing role.
  • Strong technical insight; ability to comprehend (and explain) the functionality of advanced mobile application security software.
  • Understanding of the application development process for mobile, web or cloud based applications.
  • Experience in security software and/or developer-centric product marketing.
  • Proven track record of product launches, supporting sales teams and partnering with product teams.
  • Analytical mind with a focus on measuring quantifiable results to access progress and further improve.
  • Excellent written and verbal communication skills
  • Self-driven and innovative thinker that is able to thrive in a fast moving and changing environment.
  • Bachelor degree in Engineering, Computer Science or Marketing

Job Benefits

  • A full time job with a competitive salary package
  • You are provided with the tools & flexibility to develop yourself successfully 
  • An international environment where you will interact with motivated & open colleagues with different backgrounds
  • A workplace where you can share and implement your ideas
  • A hybrid work policy, which helps guarantee an excellent work-life balance

At Guardsquare, we take pride in being a diverse and multicultural company with team members representing numerous nationalities. We value different perspectives and opinions throughout the business which has contributed to our being the market leader in mobile application security.

You will be part of a dynamic team that strives for excellence and focuses on continuous education and enhancement in skills. We encourage & empower our trusted colleagues to share their opinions, actively collaborate, and continue to learn and grow.

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The leader in mobile application protection