Developer Community Manager


United States Remote Only

Full time

$110-140k (annually)

Community Management


Nov 1

About the Job

PlanetScale is the modern MySQL platform. Our products are loved by developers, builders, scalers, creators, and enterprise buyers alike. 

Created by the people who built the infrastructure at YouTube, Instagram, GitHub, and Slack. PlanetScale is a series C start-up with over $100 million in funding raised; and backed by leading investors such as a16z, SignalFire, Insight Partners, and Kleiner Perkins. We are just getting started!

The Marketing team at PlanetScale drives awareness and adoption of our database platform through storytelling, brand activations, demand generation, community building, and education. We are responsible for transforming how the industry thinks about using and developing alongside databases. We are changing the game, and that’s no easy feat.

We are hiring a Developer Community Manager who will be responsible for managing our social channels, creating social content, nurturing and growing our developer community, and engaging with developers throughout various external channels. Our brand is highly technical, educational, credible, and accessible. You should feel comfortable taking existing technical content and repurposing it into easy-to-digest standalone social media posts.

Job Responsibilities

  • Manage our organic social media channels by creating/maintaining a content calendar, repurposing existing content (blogs, videos, webinars, podcasts, etc), writing copy, and scheduling. You will be in charge of all content that goes out on our Twitter, LinkedIn, Facebook, and Instagram.
  • Monitor our social media channels (Facebook, Twitter, LinkedIn, Instagram), the PlanetScale Discord, and other channels like community Slack groups, LinkedIn groups, subreddits, etc., to build a community of followers, route support questions, and increase reach.
  • Repurpose existing content to create engaging and educational material fit for each outlet
  • Build and maintain intelligence reports on the competitive landscape
  • Engage with the community to identify and build relationships with strong community members/leaders
  • Ensure that social content meets brand guidelines, overall communication style, and company vision
  • Develop strategies to grow the company’s community/customer base
  • Work in conjunction with our Paid media team, Developer Education team, and Campaigns team to increase our campaign exposure and visibility in the market
  • Monitor website traffic and customer engagement through metrics and be able to interpret those metrics

Skills & Experience

These attributes best describe you:

  • You are involved in and love interacting with technical communities
  • You’re a life-long learner with an interest in technical topics
  • You are data-driven and use analytics to prioritize your efforts and develop strategy

What you will need:

  • 2+ years of managing communities and social channels for a developer audience
  • Strong technical knowledge, with a background in engineering or prior experience as a developer advocate preferred
  • Knowledge of online channels for developer marketing and marketing best practices for each
  • Exemplary communication skills without a fear of over communication. This role will require effective collaboration and coordination across internal and external stakeholders
  • Proven experience carrying out marketing efforts, including planning, prioritizing, and implementing strategy
  • Highly organized and proficient at managing multiple projects at the same time
  • Proficient in spoken and written English.

What else will help you be successful:

  • Experience working in a remote organization
  • Previous experience at a database or SaaS company

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